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See You at HITEC

June 15–18, 2026San Antonio, Texas USA

The Hospitality Industry Technology Exposition and Conference (HITEC®) is the world's largest, longest-running hospitality technology event. Produced by HFTP®, HITEC gives attendees access to the latest hospitality technology, industry experts, essential education and the resources to find cost-effective ways to improve company bottom lines.

HITEC offers a variety of events and resources to amplify information in the hospitality technology space
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HITEC

HITEC is THE global event for exploring the latest technology trends, best practices and market solutions in the hospitality industry. See you at HITEC North America 2026, June 15–18 in San Antonio, Texas USA.

The world's largest showcase of hospitality technology
Thousands of industry experts and practitioners in attendance
Captivating headliners presenting big ideas from thought-leaders
A dynamic education program featuring 50+ sessions

Book a booth for HITEC 2026 in San Antonio. Act fast to reserve your prime space.

General booth sales are open now! Don't miss your chance to exhibit at the world's largest, longest-running hospitality technology exhibition. Ready to get started? Explore the 2026 exhibitor prospectus, view the interactive 2026 floor plan, then visit the sales portal to book your space today.

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Headlines

Check Out this Coverage of HITEC Indianapolis 2025

Nearly 6,000 industry professionals, executive decision-makers and investors from over 60 countries convened at HITEC Indianapolis 2025, the largest and longest-running show of its kind. The event featured a world-class exhibition showcasing the latest hospitality technology solutions from 360+ companies, a comprehensive education lineup centering on the impact of technology in the industry, and a wealth of networking opportunities

2025

HITEC in Photos

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Spotlighting

HITEC By the Numbers

Don't miss your chance to network, learn, engage and explore everything hospitality technology at HITEC.

50+

Sessions

370+

Exhibitors

5,900+

Attendees

52

Year History

HITEC Bytes

Latest News

All News
HITEC Bytes

Exhibitor News

All Exhibitor News
Innovating Hospitality: Recap of the E20X 2025 Finalists

Since Cogwheel first participated in the pitch at E20X in 2022, the Cogwheel team has made it a tradition to follow the promising startups showcased each year. E20X (Entrepreneur 20X), hosted during HITEC, is known for spotlighting the most innovativ

From Dream to Departure: What Drives Travelers to Book

When you dream about your next big adventure, what transforms that daydream into action? What takes you from “That would be amazing, someday” to “Let’s book it now”? Maybe it’s a stunning photo on social media that sparks your imagination, a captivat

TESTIMONIALS

What Others Have Said About HITEC

Explore the firsthand experiences and insights from industry professionals who've found value and inspiration at HITEC events. In their words, discover the impact of HITEC on the hospitality technology landscape.

From brands ranging from the new to the established, we were treated to an exciting showcase that underscored the appetite and urgency for the hospitality industry to digitalize to keep up with demand. Anthony Chow
HITEC takes some of the best thought leadership and technology solutions and makes them available to anyone interested in learning and embracing growth and excellence. The broad and deep knowledge and network of experts gained from the exposure to HITEC has helped inform and shape our strategies, product roadmaps and execution plans, as well as enhance the quality of solutions/experiences we offer our customers and associates. Ummara Marshall
Global Sr. Director, POS/F&B Tech — Marriott International
Lots of exciting technologies coming out to enhance the guest experience! Thanks to all the vendors for your participation in pushing the next frontier of hospitality IT! Nick Enger
HITEC

Future Locations

June 2–4, 2026

HITEC MENA

Dubai
United Arab Emirates
June 15–18, 2026

HITEC 2026

San Antonio, Texas
United States
Jun 28–Jul 1, 2027

HITEC 2027

Orlando, Florida
United States
June 12–15, 2028

HITEC 2028

Denver, Colorado
United States