These events reflect the convergence of marketing, revenue optimization and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies. In 2023, two of HSMAI’s commercial strategy events were held in Toronto: the HSMAI Marketing Strategy Conference (June 27) and the HSMAI ROC Americas (June 28). Separate registration required for these events.

The iHITA Annual Conference, the oldest research conference focusing solely on hospitality technology, is a successful forum for bringing together key players (such as educators, vendors, and researchers) of information technology in the global hospitality industry with the goal of improving the quality of education, research, and the technology itself. The iHITA Annual Conference was held June 26 in Toronto. Separate registration required for this event.