E20X sign display

From start-up to stardom: Get to know E20X, HFTP's wildly popular hospitality technology startup pitch competition.

Entrepreneur 20X (E20X) features ambitious start-ups presenting their innovative hospitality technology concepts to a room full of HITEC attendees and a panel of expert judges including hospitality CIOs, angel investors, serial entrepreneurs and industry insiders. Participants compete for the chance to be recognized as one of the top startup business concepts, voted on by the panel of expert judges (Judge's Choice Award) and the audience (People's Choice Award).

Join the conversation online on LinkedIn or by using the hashtags #E20X and #HITEC.

E20X in 2024


February 20, 2024 • Palau de Congressos de Mallorca • Palma de Mallorca  Spain


June 4, 2024 • Dubai World Trade Center • Dubai, UAE

HITEC Charlotte

June 26, 2024 • Charlotte Convention Center • Charlotte, North Carolina USA

E20X Fast Facts

  • Pitchers will be selected from a large field of applicants by the Selection Committee.

  • One person from each startup will pitch for four minutes to a packed session room and a panel of judges (pitch decks are allowed, but no props). Immediately following the pitch, the Judges have four minutes to ask questions.

  • Each startup will compete for the grand prize, or E20X Judge’s Choice Award.

  • Each startup will also compete for the People’s Choice Award, or crowd favorite, which will be selected by the HITEC attendees. The attendees vote for the People’s Choice Award via the HITEC App.

  • Each startup will be allowed a spot on the HITEC show floor in the E20X Innovation Lab (this includes electricity, table, signage, company listing on the HITEC digital floorplan and mobile app).

  • Each startup will receive two full conference exhibitor registrations and extensive promotion by HFTP.

  • NOTE: Pitching companies must be new startups.

Questions about E20X at HITEC?

Please email the E20X team at: E20X@hftp.org.